Browsing by Author "Alves, Helena"

Academic Public Administration Studies

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Browsing by Author "Alves, Helena"

Now showing items 1-8 of 8

An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing

Goncalves, Paulo; Alves, Helena (The 10th International Congress of the International Association on Public and Nonprofit Marketing "The role of Public and Nonprofit Marketing on the new sustainable development model", Porto, 16-17 June, 2011)
Are we teaching social marketing properly?

Alves, Helena; Wagner Mainardes, Emerson (9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june, 2010, 2010-06-01)
The Attraction of Students to the Undergraduate Degree Course in Administration

Mainardes, Emerson; Alves, Helena; Dominigues, Maria Jose (8-th International Congress of the International Association on Public and Nonprofit Marketing "New Approaches in Public and Nonprofit Marketing Research & Practice", Valencia, 17-19 June 2009, 2010-07-05)
HISTORICAL STAGES IN THE EVOLUTION OF PUBLIC SECTOR MARKETING: CURRENT SITUATION AND FUTURE PROSPECTS

Vazquez, Jose Luis; Alves, Helena; Cervera, Amparo (33-th EGPA Annual Conference,PSG XVI "Public and Nonprofit Marketing",7-10 sept.,Bucharest, 2011-08-05)
A Phenomenographic Analysis of the Social Marketing Concept

Alves, Helena; Mainardes, Emerson Wagner (9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june, 2010, 2010-06-09)
Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments

Vázquez Burguete, José Luis; Stepanova, Alexandra; Alves, Helena (The 10th International Congress of the International Association on Public and Nonprofit Marketing "The role of Public and Nonprofit Marketing on the new sustainable development model", Porto, 16-17 June, 2011)
Student Satisfaction During and After Higher Education Service Consumption

Alves, Helena; Duarte, Paulo; Raposo, Mario (8-th International Congress of the International Association on Public and Nonprofit Marketing "New Approaches in Public and Nonprofit Marketing Research & Practice", Valencia, 17-19 June 2009, 2010-07-05)
University Stakeholders: Identification and Classification by Importance

Mainardes, Emerson Wagner; Raposo, Mario; Alves, Helena (The 10th International Congress of the International Association on Public and Nonprofit Marketing "The role of Public and Nonprofit Marketing on the new sustainable development model", Porto, 16-17 June, 2011)

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