The Relevance of Subjective Norm in Adopting E-government: A Theoretical Framework

Academic Public Administration Studies

The Relevance of Subjective Norm in Adopting E-government: A Theoretical Framework

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dc.contributor.author Belanche-Gracia, Daniel
dc.contributor.author Casalo-Arino, Luis V.
dc.contributor.author Flavian-Blanco, Carlos
dc.date.accessioned 2010-06-09T14:10:38Z
dc.date.available 2010-06-09T14:10:38Z
dc.date.issued 2010-06-09
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/128
dc.description.abstract Governments are continuously developing and providing public services through the Internet. The sustainability of these initiatives depends on the level of citizen adoption. Traditionally, technology adoption models have been used to explain this adoption. However, the role of a key variable in these models (subjective norm) remains unclear. To move on this topic, this work reviews the role of subjective norm in different adoption models and proposes a theoretical framework defining the impact of subjective norm on citizens’ behavior as well as characterizing three main determinants of subjective norm in this context: interpersonal influence, mass media and Public Administration communications en_US
dc.language.iso en en_US
dc.publisher 9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june, 2010 en_US
dc.subject subjective norm, en_US
dc.subject social influence en_US
dc.subject e-government adoption en_US
dc.subject information sources en_US
dc.subject citizen en_US
dc.title The Relevance of Subjective Norm in Adopting E-government: A Theoretical Framework en_US
dc.type Article en_US


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