Quality and Transparency of High Education Institutions. Insights into the Marketing Approaches

Academic Public Administration Studies

Quality and Transparency of High Education Institutions. Insights into the Marketing Approaches

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dc.contributor.author Bunda, Nicoleta Ramona
dc.contributor.author Popovici, Veronica
dc.contributor.author Condrea, Veronica
dc.contributor.author Costandache, Mihaela
dc.date.accessioned 2010-06-09T14:13:03Z
dc.date.available 2010-06-09T14:13:03Z
dc.date.issued 2010-06-09
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/130
dc.description.abstract This paper focuses on the way marketing concepts can be relevantly used for the higher education sector. It starts by shortly reviewing some of the main higher education marketing approaches and continues with a survey that examines the views of students on the quality and transparency of HEIs. The main finding of the survey refers to the statement that students choose a higher education institution based on several factors, including reputation, location, friends and cost. Consequently, marketing specific actions should put the accent on promotion but not stop here, the essence of satisfying the student (as primary consumer) is to offer him quality educational services. It is within the overall logic of the paper that provision of ‘quick and simple’ information on quality plus transparency of quality judgments, are key elements that should be considered when designing any marketing strategy. en_US
dc.language.iso en en_US
dc.publisher 9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june, 2010 en_US
dc.subject higher education institutions en_US
dc.subject quality en_US
dc.subject transparency en_US
dc.subject marketing approaches en_US
dc.title Quality and Transparency of High Education Institutions. Insights into the Marketing Approaches en_US
dc.type Article en_US


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