The Role of Marketing in the Development of Public Services

Academic Public Administration Studies

The Role of Marketing in the Development of Public Services

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dc.contributor.author Grigorescu, Adriana
dc.contributor.author Saseanu, Andreea Simona
dc.date.accessioned 2010-06-09T14:25:51Z
dc.date.available 2010-06-09T14:25:51Z
dc.date.issued 2010-06-09
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/138
dc.description.abstract Citizens perception and the satisfaction extent/degree that they have in their relationship with the public institutions are brought about by the manner how these respond to their requests and by the attitude that the civil servants have.The estimation of the three status vectors:the satisfaction degree, the administration response and the civil servants attitude in the case of GDPF-Ph, the application of x2 test and the calculation of Pearson contingency coefficient “C” in the framework of an experiment, will corroborate the hypothesis that a correlation exists between the studied variables. The obtained results allow preliminary remarks on the intensity of the correlation and its effects in time, hypotheses that will be examined later on. Knowing the factors that contribute to the shaping of the citizens opinion, the direction and trend of the induced changes, represents the necessary base to establish the methods to improve the public services. en_US
dc.language.iso en en_US
dc.publisher 9-th International Congress of the International Association on Public and Nonprofit Marketing "Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest, NSPSPA, 10-11 june, 2010 en_US
dc.subject public marketing en_US
dc.subject citizens satisfaction en_US
dc.subject data analyses en_US
dc.subject correlation en_US
dc.subject quality improvement en_US
dc.title The Role of Marketing in the Development of Public Services en_US
dc.type Article en_US


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