Driven to Excess: An Analysis of the Causes of Young Male Driver Deaths and Injuries

Academic Public Administration Studies

Driven to Excess: An Analysis of the Causes of Young Male Driver Deaths and Injuries

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dc.contributor.author Harman, Brian
dc.contributor.author Murphy, Maurice
dc.date.accessioned 2010-06-09T14:27:08Z
dc.date.available 2010-06-09T14:27:08Z
dc.date.issued 2010-06-09
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/139
dc.description.abstract 2009 was the safest year on record on Irish roads since records began in 1959. There were 240 deaths on Irish roads, which represent a 14% reduction from 2008 figures. Despite these improvements, 40% of all road deaths in 2009 occurred in those aged under-25 years of age. Globally road traffic collisions represent the principal cause of ill-health and premature death for men aged between 15 – 44 years. In 2004, 75% of road fatalities in the EU were male drivers and 20% of road fatalities were road users aged from 18-24. This paper analyses the role that speed, alcohol, dangerous driving, drug taking, fatigue, mobile phones, seat belt wearing and music play in shaping young male driver behaviour. The aim should be to understand these variables and how they interact in order to develop better social marketing campaigns aimed at changing the attitude and behavior of young male drivers. en_US
dc.language.iso en en_US
dc.publisher 9-th International Congress of the International Association on Public and Nonprofit Marketing"Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest,NSPSPA,10-11 june,2010 en_US
dc.subject Social marketing en_US
dc.subject Young male drivers en_US
dc.subject Speed en_US
dc.subject Alcohol en_US
dc.subject Dangerous driving en_US
dc.subject Fatigue en_US
dc.title Driven to Excess: An Analysis of the Causes of Young Male Driver Deaths and Injuries en_US
dc.type Article en_US


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