Towards Verifying Communication Research in Healthcare

Academic Public Administration Studies

Towards Verifying Communication Research in Healthcare

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Title: Towards Verifying Communication Research in Healthcare
Author: Vajda, Beata
Abstract: On the basis of international and Hungarian studies and research results, the subject of this paper is health care, moving towards a bio-psycho-social model, meanwhile struggling with financing problems. In medical attendance, an increasing attention is paid to risk communication and user satisfaction: appropriate communication and involving patients into decisions are more and more considered as factors that assist the healing process. The aim of this study is to present a theoretical model that can serve as a basis for empirical research and combines medical behavioural approaches with economic and marketing ones, to make communication research in health care matter.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/156
Date: 2010-06-09


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