Marketing Mechanisms Generating Public Participation

Academic Public Administration Studies

Marketing Mechanisms Generating Public Participation

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Title: Marketing Mechanisms Generating Public Participation
Author: Acsinia, Ioana-Luiza; Matei, Lucica(coord)
Abstract: The NGO sector has grown in size and in influence over the last decade, including more people in their activity and seeking to influence the government into listening to their claims. This paper tries to analyze the marketing mechanism deployed by the NGOs in this process, with their strengths and weaknesses. Through this we can observe that there are new, affordable, ways through witch NGOs can get awareness for their services and products, in the process of reaching their mission, but these are not missing controversy rising from the ethics of using them, the level of efficiency and effectiveness that characterizes them and their correct implementation in the non-profit sector.
Date: 2010-06-09

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