Servicescape and Emotional Response: An Application in Cultural Public Services

Academic Public Administration Studies

Servicescape and Emotional Response: An Application in Cultural Public Services

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dc.contributor.author Andreas, Berta Tubillejas
dc.contributor.author Taulet, Amparo Cervera
dc.contributor.author Garcia, Haydee Calderon
dc.date.accessioned 2010-07-05T08:07:43Z
dc.date.available 2010-07-05T08:07:43Z
dc.date.issued 2010-07-05
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/182
dc.description.abstract According to services marketing theory, the servicescape modifies final consumer behaviour. This work proposes a conceptual model which analyses the relationship between servicescape and consumer emotions as a preliminary stage in consumer response to the purchase process. This study offers a new contribution by considering servicescape as an integrating concept in the model for the physical and social dimensions of the setting. The model is applied to cultural public services. en_US
dc.language.iso en en_US
dc.publisher 8-th International Congress of the International Association on Public and Nonprofit Marketing "New Approaches in Public and Nonprofit Marketing Research & Practice", Valencia, 17-19 June 2009
dc.subject Servicescape en_US
dc.subject Physical and Social Dimension en_US
dc.subject Emotions en_US
dc.subject Cultural Marketing en_US
dc.title Servicescape and Emotional Response: An Application in Cultural Public Services en_US
dc.type Working Paper en_US


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