The When and How of Communicating Climate Change

Academic Public Administration Studies

The When and How of Communicating Climate Change

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Title: The When and How of Communicating Climate Change
Author: Wilson, Caroline; Irvine, Katherine N.; Mill, Greig
Abstract: This investigation discovers how combined use of the Theory of Planned Behavior and the Elaboration Likelihood Model could offer greater specification for both academics and practitioners looking to improve the effectiveness of communication as a tool to encourage behaviour change. It will contribute, as Stern called for, to greater understanding of the catalog of variables which are involved when people are contemplating changing environmentally significant behaviors.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/186
Date: 2010-07-05


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