The When and How of Communicating Climate Change

Academic Public Administration Studies

The When and How of Communicating Climate Change

Show simple item record Wilson, Caroline Irvine, Katherine N. Mill, Greig 2010-07-05T08:08:02Z 2010-07-05T08:08:02Z 2010-07-05
dc.description.abstract This investigation discovers how combined use of the Theory of Planned Behavior and the Elaboration Likelihood Model could offer greater specification for both academics and practitioners looking to improve the effectiveness of communication as a tool to encourage behaviour change. It will contribute, as Stern called for, to greater understanding of the catalog of variables which are involved when people are contemplating changing environmentally significant behaviors. en_US
dc.language.iso en en_US
dc.publisher 8-th International Congress of the International Association on Public and Nonprofit Marketing "New Approaches in Public and Nonprofit Marketing Research & Practice", Valencia, 17-19 June 2009
dc.subject Elaboration Likelihood en_US
dc.subject Planned Behaviour en_US
dc.subject Communication en_US
dc.subject Climate Change en_US
dc.title The When and How of Communicating Climate Change en_US
dc.type Working Paper en_US

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