Fair Trade: Notorielty and Purchase Motivations of Consumers in Valencia

Academic Public Administration Studies

Fair Trade: Notorielty and Purchase Motivations of Consumers in Valencia

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Title: Fair Trade: Notorielty and Purchase Motivations of Consumers in Valencia
Author: Fayos, Teresa; Gallarza, Martina G.; Servera, David; Arteaga, Francisco
Abstract: Of the different fields of study which have examined fair trade, the one based on analysis of consumer characteristics is perhaps one of the most recent. This study aims to contribute to the knowledge in this area determining for the particular case of Valencia, notoriety of the fair trade concept and products chosen while also exploring sociodemographic differences among consumers. An attempt of approximating the dimensionality of the purchase motivations for this type of products is also provided. The results of the empirical study lead us to conclude among other outcomes that nowadays fair trade is widely known, and that several dimensions, both social and functional can be retraced inconsumers’ motivations when buying fair trade products.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/193
Date: 2010-07-05


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