Keeping Both the Baby and the Bathwater: Scoping a New Model of Political Marketing Communications

Academic Public Administration Studies

Keeping Both the Baby and the Bathwater: Scoping a New Model of Political Marketing Communications

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dc.contributor.author Lloyd, Jenny
dc.date.accessioned 2010-07-05T10:33:14Z
dc.date.available 2010-07-05T10:33:14Z
dc.date.issued 2010-07-05
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/197
dc.description.abstract Political communication has never been as important as it is today. International conflict and a global economic crisis has left governments seeking to justify their actions and calm the fears of their citizens. This paper offers an account of an exploratory study into the process of political communication. Using a constructivist grounded theory methodology, it identifies models that require modernisation and amalgamates them into a broader model that reflects the political communications experience of the respondents. It concludes with some consideration of the implications for not only the field of political marketing communications but for marketing communications as a whole. en_US
dc.language.iso en en_US
dc.publisher 8-th International Congress of the International Association on Public and Nonprofit Marketing "New Approaches in Public and Nonprofit Marketing Research & Practice", Valencia, 17-19 June 2009
dc.subject Political marketing en_US
dc.subject political communications en_US
dc.subject grounded theory en_US
dc.subject marketing communications en_US
dc.title Keeping Both the Baby and the Bathwater: Scoping a New Model of Political Marketing Communications en_US
dc.type Article en_US


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