Perceived Value and E-loyalty in the Electronic Service: An Application on the Cultural Industry Setting

Academic Public Administration Studies

Perceived Value and E-loyalty in the Electronic Service: An Application on the Cultural Industry Setting

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dc.contributor.author Fuentes-Blasco, Maria
dc.contributor.author Gil-Saura, Irene
dc.date.accessioned 2010-07-05T10:34:22Z
dc.date.available 2010-07-05T10:34:22Z
dc.date.issued 2010-07-05
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/203
dc.description.abstract Since the beginning of this decade, B2C relationships between consumers and cultural industry have been growing in Spain. Although some studies have focused on self-service and use of technology in service delivery, few have explored the role of perceived value in consumer evaluation of technology based self-service options. The objective of this study is to contribute to the knowledge on what perceived value consists in business-to-consumer relationships particularly. On the basis of a theoretical framework obtained from the literature review of perceived value from a trade-off perspective, we carry out an empirical analysis to determine the consequences of perceived value in the electronic service context. Based on a convenience sample of electronic consumers, our results, through SEM analysis show perceived value is the antecedent to the classic satisfaction– e-loyalty chain in cultural industry setting. en_US
dc.language.iso en en_US
dc.publisher 8-th International Congress of the International Association on Public and Nonprofit Marketing "New Approaches in Public and Nonprofit Marketing Research & Practice", Valencia, 17-19 June 2009
dc.subject Electronic service en_US
dc.subject perceived value en_US
dc.subject customer satisfaction en_US
dc.subject e-loyalty en_US
dc.subject cultural industry en_US
dc.title Perceived Value and E-loyalty in the Electronic Service: An Application on the Cultural Industry Setting en_US
dc.type Article en_US


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