The Interest for the Healthy Practice of the Sport: An Opportunity to Improve a Social Marketing Strategy

Academic Public Administration Studies

The Interest for the Healthy Practice of the Sport: An Opportunity to Improve a Social Marketing Strategy

Show full item record

Title: The Interest for the Healthy Practice of the Sport: An Opportunity to Improve a Social Marketing Strategy
Author: Jimenez, Antonio Leal; Sastre, Angel Luis Duarte; Sastre, Jose Antonio Duarte
Abstract: The improvement of the health in risk populations is a priority aim in the public administration. Adults and major ones constitute an strategic segment of population to prevent by the adoption of Social Marketing campaigns. This work analyzes the interests that move the adults and major to realizing sports healthy practices, taking as a reference the sport practised in the municipalities of the Area of Campo de Gibraltar, to approach the motivations followed in it, to evaluate the market demand and to establish the needs and opportunities to continuing in the strategy of Marketing with a view to the problem.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/215
Date: 2010-07-05


Files in this item

Files Size Format View
P22_LEAL.pdf 4.050Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record

Search APAS


Advanced Search

Browse

My Account

Statistics