The Influence of Gender & Reference Groups on the Irresponsible Alcohol Consumption Behaviour Model Among Young People

Academic Public Administration Studies

The Influence of Gender & Reference Groups on the Irresponsible Alcohol Consumption Behaviour Model Among Young People

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dc.contributor.author Beerli-Palacio, Asunción
dc.contributor.author Martín-Santana, Josefa D.
dc.contributor.author Díaz-Meneses, Gonzalo
dc.contributor.author Fernández-Monroy, Margarita
dc.contributor.author Galván-Sánchez, Inmaculada
dc.date.accessioned 2011-07-14T08:54:39Z
dc.date.available 2011-07-14T08:54:39Z
dc.date.issued 2011
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/313
dc.description.abstract This research work sets out the objective of developing and estimating the young alcohol adoption model. This model points out the importance of values, moreover it meassures how influence values over attitudes, beliefs and emotions. The obtained results point out not only the antecedent role played by values but also the causal effect played by attitudes on beliefs, plus emotions on irresponsibles alcohol consumption behaviours. In addition, it is analised how reference group and gender are important exogenus variables in this model. Finally, some practical implications are drawn regarding responsability and hedonism values, moreover some beliefs about normality, health and social disaprobal. en_US
dc.language.iso en en_US
dc.publisher The 10th International Congress of the International Association on Public and Nonprofit Marketing "The role of Public and Nonprofit Marketing on the new sustainable development model", Porto, 16-17 June en_US
dc.subject Social Marketing en_US
dc.subject Values en_US
dc.subject Attitude en_US
dc.subject Beliefs en_US
dc.subject Gender en_US
dc.subject Reference Group en_US
dc.subject Alcohol en_US
dc.subject Cannabis en_US
dc.subject Youth en_US
dc.title The Influence of Gender & Reference Groups on the Irresponsible Alcohol Consumption Behaviour Model Among Young People en_US
dc.type Article en_US


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