An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing

Academic Public Administration Studies

An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing

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Title: An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing
Author: Goncalves, Paulo; Alves, Helena
Abstract: The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better understanding on the formation of a more responsible society and causes. We conclude that a multidisciplinary approach and the interconnection of these concepts, can create a competitive advantage, increase awareness and capacity of the organization for the training of social benefits, and enhance the use of a marketing tool, with a social and market orientation.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/326
Date: 2011


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