Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?

Academic Public Administration Studies

Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?

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Title: Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?
Author: Malheiro, Alexandra; Farhangmehr, Minoo; Soares, Ana
Abstract: The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers’ ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This investigation aims at a deeper understanding of ethical consumer behaviour. A qualitative approach, based on 20 interviews with Portuguese consumers was undertaken. Results reveal a typology of consumption issues identified by consumers as having a moral and social nature. Furthermore, results highlight that different critical episodes may impact ethical consumer behaviour.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/331
Date: 2011


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