The impact of environmental public policy tools on behavior decision process

Academic Public Administration Studies

The impact of environmental public policy tools on behavior decision process

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Title: The impact of environmental public policy tools on behavior decision process
Author: ALAUX, Christophe
Abstract: Most of public policies aim to change behaviors. Indeed, their performance manly depends on their capacity to make effective change in habits of people. In this view, marketing has often been used as a “tool box” that was available to influence behaviors of public policy targets as it was done with companies’ targets. However, marketing could also be very helpful for public performance if it was more focused on the comprehension of consumer behavior. Thus, some researches were developed in order to improve the development and evaluation of the impact of public policy instruments on consumer decision-making process, notably for pro environmental behaviors.
URI: http://www.apas.admpubl.snspa.ro/handle/2010/405
Date: 2011-08-05


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