The impact of environmental public policy tools on behavior decision process

Academic Public Administration Studies

The impact of environmental public policy tools on behavior decision process

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dc.contributor.author ALAUX, Christophe
dc.date.accessioned 2011-08-05T18:49:51Z
dc.date.available 2011-08-05T18:49:51Z
dc.date.issued 2011-08-05
dc.identifier.uri http://www.apas.admpubl.snspa.ro/handle/2010/405
dc.description.abstract Most of public policies aim to change behaviors. Indeed, their performance manly depends on their capacity to make effective change in habits of people. In this view, marketing has often been used as a “tool box” that was available to influence behaviors of public policy targets as it was done with companies’ targets. However, marketing could also be very helpful for public performance if it was more focused on the comprehension of consumer behavior. Thus, some researches were developed in order to improve the development and evaluation of the impact of public policy instruments on consumer decision-making process, notably for pro environmental behaviors. en_US
dc.language.iso en en_US
dc.publisher 33-th EGPA Annual Conference,PSG XVI "Public and Nonprofit Marketing",7-10 sept.,Bucharest en_US
dc.subject public marketing en_US
dc.subject behavior decision process en_US
dc.subject pro environmental behaviors en_US
dc.subject public policy instruments en_US
dc.title The impact of environmental public policy tools on behavior decision process en_US
dc.type Working Paper en_US


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