BRAKING DISTANCES ACROSS MARKETS THROUGH THE INTERNET

Academic Public Administration Studies

BRAKING DISTANCES ACROSS MARKETS THROUGH THE INTERNET

Show full item record

Title: BRAKING DISTANCES ACROSS MARKETS THROUGH THE INTERNET
Author: Vrabie, Cătălin Ioan
Abstract: This article is highlighting the fact that the Internet is a revolution greatly speculated by the marketing instruments. It has redefined the way that organizations (public or private) are conducted. They still need to remember that the Internet has not captured the entire world population and therefore they still need to serve some markets using traditional means. Furthermore, the Internet is just a new medium for conducting business across the globe. Therefore, sticking to basic principles of business and marketing, such as identifying consumers’ needs, satisfying those needs, recovering cost, and putting the consumer in center, are still essential to success. Marketers need to embrace the trend and find ways and means to exploit it to the mutual benefit of the consumer and the organization.
Description: presented at the 9th International Congress of the International Association on Public and Nonprofit Marketing
URI: http://www.apas.admpubl.snspa.ro/handle/2010/491
Date: 2010


Files in this item

Files Size Format View
BRAKING DISTANCES ACROSS MARKETS.pdf 7.985Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record

Search APAS


Advanced Search

Browse

My Account

Statistics