| Views | |
| The Spectrum of Philanthropy | 5547 |
| Keynesian Substantiation of the Marketing Policies in Local Development | 3398 |
| Adapting the Servqual Scale to Primary Health Care Services in Spain | 3372 |
| An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing | 3359 |
| Managing Relations with Donors Using the Customer Relationship Management Concept | 3329 |
| Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments | 3134 |
| Globalization and Public Policies. Transnational Actors' Involvement | 3121 |
| Determinants of Low Income People's Decisions to Give to Charity | 3110 |
| The Effect of Fear Appeal HIV/AIDS Social Marketing on Behavior: Evaluating the Importance of Market Segmentation | 3105 |
| The Social Enterprise: A Literature Review | 3100 |